When I was getting my startup off the ground, branding felt like one of those overwhelming, "I'll figure it out later" things. Spoiler: that's a mistake. Thankfully, I stumbled on this fantastic guide full of
branding tips for startups , and it genuinely changed the game for me.It's not your typical vague advice ? we're talking real, actionable insights tailored for tech founders who want their brand to feel sharp, intentional, and actually memorable. It helped me rethink everything from naming and positioning to how our visual identity speaks to investors and users.If you're a founder trying to build something meaningful, give this a read before you dive into design or messaging. It's one of those resources you’ll wish you found earlier. Seriously. Bookmark it.
My thoughts on branding
